Company Overview:

Points West Immigration Services, based in Vancouver, is a full-service Immigration Company founded in 2021 under the leadership of Premica Baines, an experienced RCIC & IRB licensed professional with a diverse background. Offering Commissioner of Oath Taking services, our team is committed to simplifying the complex immigration process for clients worldwide. Backed by 37 years of Federal Civil Service experience, including IT, Construction, and Immigration project management, Premica Baines leads our dedicated professionals. We provide personalized services for temporary visas, permanent residency, and citizenship, prioritizing honesty, transparency, and reliability. Our mission is to guide clients with integrity, professionalism, and a client-centric approach, ensuring a smooth transition to a brighter future. Join Points West Immigration Services for a journey where dreams take flight.

Role Overview:

The Digital Marketing role is responsible for developing branding strategies, maintaining and enhancing our online presence, and executing content strategies. This position demands a blend of technical proficiency, creativity, and strategic thinking to propel brand awareness.

Job Responsibilities:

- Conduct marketing research on target audience, including search tool use and the effectiveness of social media platforms.

- Retouch social media profiles, showcasing the new branding, mission, and value.

- Create a marketing plan calendar outlining the frequency of blog posts on the website and social media updates (Facebook, Instagram, LinkedIn).

- Write engaging content for social media platforms with a focus on topics related to immigration.

Skills Required:

- Strong writing skills with the ability to create compelling and informative content, especially in the context of immigration.

- Solid understanding of digital marketing principles and techniques, with a focus on developing social media channels.

Preferred Skills/Education:

- Strong self-starter.

- Patience and persistence to execute long-term digital marketing strategies effectively.

- Previous experience in digital marketing or similar roles.