Title: Creative Sales and Digital Marketing Social Program

Objective:
To address the challenges faced by newcomers and international students in securing placements due to the current job market, this program aims to create job opportunities by leveraging the creativity and talents of students. The program focuses on providing students with practical experience in sales and digital marketing while offering solutions to industry partners to enhance their brand awareness and increase sales.

Background

The current job market is highly competitive, with many companies unable to expand their workforce and numerous job seekers facing layoffs. Additionally, many job seekers are overqualified for available positions, making it even more challenging for newcomers and international students to secure placements. This program is designed to provide these students with the opportunity to develop job opportunities for themselves by using their skills and creativity to solve real-world business problems. By doing so, students will gain valuable experience, increase their employability, and potentially secure long-term employment.

Project Description

Student Selection:

• Open to all students, especially those with little or no Canadian work experience.

• Ideal for students passionate about marketing, sales, and digital marketing promotion or those aspiring to build a career in these fields.

Program Structure:

• Students will be grouped into teams of four, each team working with an industry partner and a Mentor.

• Each team will be responsible for developing and implementing marketing strategies for their assigned company.

  • Digital Marketing: Two students per team will focus on online promotion, including social media management, video creation, and content marketing.

  • Onsite Sales: The other two students will concentrate on door-to-door sales and other direct sales methods.

• Teams will brainstorm creative marketing solutions, develop strategies, and execute both online and offline promotions.

Mentorship and Guidance:

• Each team will receive ongoing support and guidance from a dedicated mentor.

• Mentors will oversee the project, monitor progress, provide feedback, and assist with strategy development.

Project Documentation:

• Each team will create a "Promotion Strategies Handbook" to document their strategies, analyze what works and what doesn't, and track social media traffic and sales outcomes.

• This handbook will serve as a valuable reference for students in future projects and job applications.

Performance and Compensation:

• Students will receive payment upon reaching specific Key Performance Indicators (KPIs).

• High-performing students may be offered employment opportunities by industry partners.

Entrepreneurial Opportunity:

• This program allows students to build their own marketing team and, potentially, their own marketing agency.

• Students will learn how to provide comprehensive solutions (online promotion and onsite sales) to clients, setting the foundation for future entrepreneurial endeavors.

Why Participate?

• Create Your Own Job Opportunities:
  Develop and implement strategies that could lead to future job offers or entrepreneurial ventures.

• Gain Practical Experience:
  Work closely with industry partners, mentors, and peers to gain hands-on experience in sales and digital marketing.

• Utilize Your Knowledge:
  Apply what you've learned in school and use your talents to build your career path.

• Be Creative:
  Tackle real-world problems creatively, enhancing your problem-solving and critical-thinking skills.

• Build Your Own Marketing Team:
  Learn the skills necessary to create and manage your own marketing team or agency, positioning yourself as a leader in the industry.

Conclusion:
The Creative Sales and Digital Marketing Social Program offers a unique opportunity for international students and newcomers to gain valuable work experience, develop their skills, and create their own job opportunities. By participating, students will not only enhance their employability but also contribute to solving industry challenges, making it a win-win for both students and industry partners.