About Lee’s

Lee’s Donuts, a beloved local bakery, has been serving delicious, handcrafted donuts since 1979. With a strong presence in Vancouver and a growing following, we are excited to expand our reach to Tsawwassen Mills Mall. We’re looking for a passionate Digital Marketing Co-Op student to help us connect with our community and attract more donut lovers to our stores!

The Job

As a Digital Marketing Practicum student at Lee’s Donuts, you will assist our marketing team in creating and executing digital marketing campaigns that engage our audience and drive brand awareness. This is a hands-on role where you’ll gain real-world experience in various aspects of digital marketing, including social media management, content creation, email marketing, and more.

Key Responsibilities

- Assist in planning and executing social media campaigns across platforms (Instagram, Facebook, TikTok, etc.)

- Create engaging content, including graphics, videos, and written posts, that align with Lee’s Donuts brand voice and style

- Monitor and respond to comments, messages, and reviews on social media to maintain positive customer engagement

- Analyze campaign performance and provide insights and recommendations for optimization

- Help develop email marketing campaigns, including drafting content and managing mailing lists

- Support website updates and SEO initiatives to improve online visibility

- Collaborate with the team on brainstorming and implementing new marketing strategies

- Assist in organizing and promoting special events, including the upcoming hiring fair and other in-store promotions

Qualifications

- Currently enrolled in a Marketing, Communications, Business, or related program at a recognized post-secondary institution