Employment Type: Internship / Part-time / Full-time

Job Summary:

We are seeking a detail-oriented Social Media Analyst to join our team and help drive data-driven decisions for our digital marketing campaigns. This role will focus on analyzing social media performance, identifying trends, and providing actionable insights to optimize our UGC (User-Generated Content) campaigns. The ideal candidate is analytical, curious, and passionate about understanding social media metrics and their impact on brand success.

Key Responsibilities:

• Data Collection & Analysis:

  • Monitor and analyze the performance of social media campaigns across various platforms (Instagram, TikTok, Facebook, etc.).

  • Track key performance indicators (KPIs) such as engagement rates, follower growth, reach, impressions, and conversion rates.

  • Use social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to gather and interpret data.

• Reporting & Insights:

  • Prepare regular reports summarizing social media performance, highlighting key metrics, trends, and areas for improvement.

  • Provide insights and recommendations based on data analysis to enhance campaign effectiveness.

  • Collaborate with the content and marketing teams to align social media strategies with overall business goals.

• Trend Identification:

  • Identify emerging trends, hashtags, and content formats that can be leveraged to improve social media engagement.

  • Analyze competitor activity to benchmark performance and identify opportunities for differentiation.

• Performance Optimization:

  • Work with the social media team to test and refine content strategies, including timing, format, and messaging, based on analytical findings.

  • Provide input on A/B testing and other experimental approaches to optimize social media content and ads.

• Collaboration & Communication:

  • Collaborate with the digital marketing team to ensure data-driven strategies are implemented effectively.

  • Communicate findings and insights to stakeholders, making complex data easy to understand for non-technical team members.

Qualifications:

• Education: Currently pursuing or recently completed a degree in Marketing, Business Analytics, Data Science, or a related field.

• Experience: Experience with data analysis, social media analytics, or digital marketing analytics through coursework, internships, or personal projects.

• Skills:

  • Proficiency in social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, etc.).

  • Strong analytical skills and ability to interpret data and metrics.

  • Excellent attention to detail and ability to identify patterns and trends.

  • Good communication skills, with the ability to present data-driven insights clearly.

  • Familiarity with social media platforms and their respective metrics.

Preferred Qualifications:

• Experience with data visualization tools (e.g., Tableau, Power BI).

• Knowledge of SEO and content performance analysis.

• Familiarity with digital marketing strategies and how social media fits into the broader marketing mix.

Job Title: Social Media Implementation Specialist (Internship/Entry-Level)

Employment Type: Internship / Part-time / Full-time

Job Summary:

We are looking for a creative and motivated Social Media Implementation Specialist to help execute and manage our UGC (User-Generated Content) campaigns across various social media platforms. This role involves content scheduling, community engagement, and ensuring the smooth execution of social media strategies. The ideal candidate is a social media enthusiast who understands platform nuances and knows how to effectively reach and engage target audiences.

Key Responsibilities:

• Content Scheduling & Management:

  • Implement social media content calendars, scheduling posts across platforms such as Instagram, TikTok, Facebook, Twitter/X, and LinkedIn.

  • Ensure timely and consistent posting, aligning with campaign objectives and audience engagement goals.

  • Manage and monitor the performance of scheduled content, making real-time adjustments as needed.

• Community Engagement:

  • Engage with followers and community members by responding to comments, messages, and mentions promptly and authentically.

  • Foster and maintain relationships with brand advocates, influencers, and UGC contributors.

  • Encourage and manage user-generated content submissions, ensuring they align with brand guidelines.

• Platform Management:

  • Manage and maintain social media profiles, ensuring they are up-to-date and consistent with brand identity.

  • Monitor platform performance and user interactions, reporting any issues or opportunities for improvement.

  • Stay informed about platform updates, algorithms, and best practices to ensure content remains effective.

• Campaign Execution & Optimization:

  • Assist in the execution of social media campaigns, including contests, challenges, and influencer partnerships.

  • Use insights from analytics (provided by the Social Media Analyst) to optimize content strategy, format, and timing.

  • Collaborate with content creators and designers to ensure visuals and copy meet campaign standards.

• Collaboration & Communication:

  • Work closely with the marketing and content teams to ensure social media strategies are effectively implemented.

  • Communicate regularly with stakeholders, providing updates on campaign progress and performance.

  • Participate in brainstorming sessions to contribute ideas for content, engagement strategies, and campaign improvements.

Qualifications:

• Education: Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media, or a related field.

• Experience: Experience managing social media platforms, either through internships, personal projects, or coursework.

• Skills:

  • Proficiency in social media platforms (e.g., Instagram, TikTok, Facebook, Twitter/X, LinkedIn).

  • Strong understanding of social media trends, hashtags, and platform-specific best practices.

  • Excellent written communication skills, with a knack for crafting engaging social media copy.

  • Ability to manage multiple tasks and deadlines effectively.

  • Creative thinking and problem-solving skills.

Preferred Qualifications:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

• Familiarity with basic graphic design tools (e.g., Canva, Adobe Spark).

• Knowledge of social media analytics and how to interpret basic performance metrics.